What do the Standards for Embassy Suites set forth regarding hotel operations?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
tions on disclosure to your employees and the use of non-disclosure and non-competition clauses in agreements with your employees, agents and independent contractors who have access to the Proprietary Information.
The Standards, as compiled in the Manual or set out in the Franchise Agreement or otherwise, set forth our requirements and recommended practices and procedures regarding the specifications, requirements, criteria, and policies for design, construction, renovation, refurbishment, appearance, equipping, furnishing, supplying, opening, operating, maintaining, marketing, services, service levels, quality, and quality assurance of System Hotel operations and for hotel identification, advertising and accounting. Although neither we nor HIH, nor any predecessor of either of us, have filed an application for a copyright registration for the Manual, we and HIH claim copyrights and the information is proprietary. You must comply with our requirements concerning confidentiality of the Manual. You may not copy or distribute any part of the Manual to anyone who is not affiliated with the System. You must promptly notify us, in writing, when you learn of any unauthorized use of our Proprietary Information. We will respond as we think appropriate.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 72–74)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, the Standards, found in the Manual or the Franchise Agreement, outline the requirements, recommended practices, and procedures for various aspects of System Hotel operations. These encompass specifications, requirements, criteria, and policies related to design, construction, renovation, refurbishment, appearance, equipping, furnishing, supplying, opening, operating, maintaining, marketing, services, service levels, quality, and quality assurance. The Standards also cover hotel identification, advertising, and accounting practices.
Embassy Suites franchisees must adhere to these Standards to maintain consistency and quality across the System. Compliance ensures that each hotel meets the brand's expectations for guest experience and operational efficiency. The Manual, containing these Standards, is considered proprietary information, and franchisees must maintain its confidentiality, preventing unauthorized distribution to anyone not affiliated with the System. Franchisees are obligated to promptly report any unauthorized use of the Proprietary Information to Embassy Suites.
Furthermore, franchisees must comply with all applicable laws pertaining to the privacy and security of personal information, including local, regional, and national requirements. They must also adhere to Embassy Suites' standards and policies related to privacy, security, customer relationships, and Privacy Laws. If Embassy Suites decides to modify or discontinue the use of any copyright, franchisees must comply with their instructions, without any obligation for reimbursement of costs or expenses.