What are the sources of Embassy Suites' advertising?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
generally with national coverage. The source of our advertising is our in-house marketing department, advertising agencies, and other external vendors.
You must advertise and promote the hotel and related facilities and services on a local and regional basis as we specify in the Manual, in a first-class, dignified manner, using our identity and graphics standards for all System Hotels, at your cost and expense. You must submit to us samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic, or computerized form, or in any form of media that exists now or is developed in the future) before you produce or distribute them. You may not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material that we reasonably believe is not in the best interest of your Hotel or the System, even if we previously approved the materials. Any advertising or promotional materials, or sales or marketing concepts, you develop for your Hotel that we approve may be used by other hotels in the System without any compensation to you. (Franchise Agreement, Section 5.1.7).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the brand's advertising efforts are supported by several sources. These include the in-house marketing department, external advertising agencies, and other vendors. This indicates that Embassy Suites utilizes a multi-faceted approach to its advertising strategy, combining internal resources with external expertise.
As an Embassy Suites franchisee, you are also required to participate in local and regional advertising and promotion of your hotel. These local campaigns must adhere to the brand's standards and use approved materials. The FDD specifies that franchisees must submit any advertising or promotional materials not previously approved to Embassy Suites for their consent before use. This ensures that all advertising aligns with the brand's image and standards.
Embassy Suites retains the right to disapprove any advertising or promotional material, even if previously approved, if they believe it is not in the best interest of the hotel or the system. Additionally, any advertising or marketing concepts developed by a franchisee and approved by Embassy Suites may be used by other hotels in the system without compensation to the originating franchisee. This clause highlights the importance of adhering to brand standards and the potential for franchisees to contribute to the overall marketing efforts of the Embassy Suites system.