Does Embassy Suites have the right to modify its requirements for franchisee websites at any time?

According to Embassy Suites's 2025 Franchise Disclosure Document, Embassy Suites has the right to modify its requirements for franchisee websites at any time. The FDD specifies that given the evolving nature of computer and communications technology, Embassy Suites reserves the right to withhold or withdraw approval for websites and to modify its requirements for them whenever it deems necessary.

This means that as an Embassy Suites franchisee, you must ensure your websites and online presence adhere to the brand's current standards, which may change over time. This includes content, identity, and graphics standards. You must obtain prior written approval for any third-party site listing your hotel, any proposed links to other sites, and any proposed modifications to your sites.

The brand's control extends to the use of its marks online, ensuring they are presented in a first-class and dignified manner. This also means that Embassy Suites retains significant control over how its brand is represented online, and franchisees must stay informed of any changes to website requirements to remain compliant. Franchisees need to be adaptable and prepared to update their websites and online presence to align with Embassy Suites' evolving standards.