Before retaining an architect for an Embassy Suites hotel, what action must a franchisee take?

According to Embassy Suites's 2025 Franchise Disclosure Document, before retaining an architect, interior designer, general contractor, or major subcontractors, a franchisee must have Embassy Suites review their selection and obtain their prior written consent. This requirement is part of the Franchise Agreement, specifically Section 6.1.1. This step is crucial as it ensures that the professionals involved in the hotel's design and construction meet the standards and expectations of Embassy Suites.

This process allows Embassy Suites to maintain consistency and quality across all its franchised locations. By reviewing and approving the franchisee's choice of professionals, Embassy Suites can ensure that the design and construction align with the brand's standards. This helps protect the brand's reputation and ensures that the hotel meets the expectations of its guests. The franchisee bears the responsibility of selecting suitable professionals, but Embassy Suites retains the right to approve those selections.

For a prospective Embassy Suites franchisee, this means that they cannot independently hire an architect or other key contractors without first getting the green light from Embassy Suites. This requirement adds a layer of oversight to the construction or renovation process, potentially adding time to project timelines. However, it also provides the franchisee with the assurance that their choices meet the brand's requirements, potentially avoiding costly mistakes or deviations from brand standards. Franchisees should factor this approval process into their project planning and timelines.