Are the ResMax program terms and fees for an Embassy Suites franchise subject to change?

According to Embassy Suites's 2025 Franchise Disclosure Document, the terms, eligibility, and fees for the ResMax program are subject to change. The ResMax program is optional unless a franchisee is opening a new hotel or undergoing a Change of Ownership, and meets one of the following conditions: they are a first-time franchise owner, this will be their first franchise under the Embassy Suites brand, or their management company is new to the brand. ResMax may also be required in certain circumstances based on hotel performance.

This means that Embassy Suites has the right to modify the ResMax program's structure, the criteria for who must participate, and the associated costs. For a prospective franchisee, this introduces an element of uncertainty, as the financial obligations and program requirements could evolve over time. It is important to stay informed of any changes to the ResMax program to ensure compliance and to budget accordingly.

Franchisors commonly retain the right to modify programs and fees to adapt to changing market conditions or to improve the overall system. However, it is important for prospective franchisees to understand the extent to which these changes can impact their business. Therefore, a prospective Embassy Suites franchisee should inquire about the typical frequency and magnitude of changes to the ResMax program, as well as the factors that trigger mandatory participation based on hotel performance. Understanding these aspects can help in making a more informed investment decision.