Is the ResMax program optional for an Embassy Suites franchise under normal circumstances?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
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- ResMax is optional unless you are opening a new hotel or undergoing a Change of Ownership, and: (a) you are a first-time franchise owner; (b) this will be your first franchise under the Brand; or (c) if your management company is new to the Brand. ResMax also may be required in certain circumstances based on hotel performance. The program terms, eligibility, and fees are subject to change.
Source: Item 6 — OTHER FEES (FDD pages 27–41)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the ResMax program is generally optional for franchisees. However, there are specific situations where participation is mandatory.
The ResMax program becomes mandatory when opening a new hotel or undergoing a change of ownership if the franchisee is a first-time owner, it's their first franchise under the Embassy Suites brand, or if their management company is new to the brand. Additionally, Embassy Suites may require participation in ResMax based on the hotel's performance.
It's important to note that the terms, eligibility criteria, and fees associated with the ResMax program are subject to change, so prospective franchisees should confirm the latest details with Embassy Suites before making any decisions.