Who is required to participate in the annual Brand or regional conference for an Embassy Suites franchise?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject | Hours of Classroom Training | Hours of On the Job Training | Location |
|---|---|---|---|
| OnQ Rate & Inventory and | 5 | 0 | Online |
| GRO Training (Note 4) | |||
| Hilton Honors Training | 1 | 1 | Online or On-Site |
| (Note 5) | |||
| Hilton Core Sales Skills | 24 | 0 | Virtual |
| (Note 6) | |||
| ADA Training | Varies | 0 | Online |
| (Note 7) | |||
| Annual Compliance Training | 2-3 | 0 | Online or On-site |
| (Note 8) | |||
| Pre-Opening Training | Varies | 0 | On-site |
| Resources | |||
| (Note 9) | |||
| Owner Orientation | 16 | 0 | Virtual |
| (Note 10) | |||
| New to Hospitality Owner | 20 | 0 | Virtual |
| Education | |||
| (Note 11) | |||
| Eforea Spa Training | 16 | 0 | On-site |
| (Note 12) | |||
| Make a Difference | 3 | 0 | Online or On-site |
| (Note 13) |
NOTES
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- Brand Conference. We require participation by your general manager and director of sales (or equivalent) in an annual Brand or regional conferenc
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the general manager and director of sales (or equivalent positions) are required to participate in the annual Brand or regional conference. The conference program fees and expenses are non-refundable. As of the FDD date, the cost is $2,500 per attendee. The conference location may vary each year.
This mandatory conference attendance ensures that key personnel are kept up-to-date with the latest brand standards, marketing strategies, and operational procedures. For a prospective franchisee, this means budgeting not only for the $2,500 attendance fee per required person but also for travel and lodging expenses.
The non-refundable nature of the conference fees highlights the importance of careful planning and commitment. Franchisees should factor in these ongoing training costs when assessing the overall financial viability of an Embassy Suites franchise.