Who is required to participate in the annual Brand or regional conference for Embassy Suites?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject | Hours of Classroom Training | Hours of On the Job Training | Location |
|---|---|---|---|
| OnQ Rate & Inventory and | 5 | 0 | Online |
| GRO Training (Note 4) | |||
| Hilton Honors Training | 1 | 1 | Online or On-Site |
| (Note 5) | |||
| Hilton Core Sales Skills | 24 | 0 | Virtual |
| (Note 6) | |||
| ADA Training | Varies | 0 | Online |
| (Note 7) | |||
| Annual Compliance Training | 2-3 | 0 | Online or On-site |
| (Note 8) | |||
| Pre-Opening Training | Varies | 0 | On-site |
| Resources | |||
| (Note 9) | |||
| Owner Orientation | 16 | 0 | Virtual |
| (Note 10) | |||
| New to Hospitality Owner | 20 | 0 | Virtual |
| Education | |||
| (Note 11) | |||
| Eforea Spa Training | 16 | 0 | On-site |
| (Note 12) | |||
| Make a Difference | 3 | 0 | Online or On-site |
| (Note 13) |
NOTES
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- Brand Conference. We require participation by your general manager and director of sales (or equivalent) in an annual Brand or regional conferenc
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the general manager and director of sales (or equivalent) are required to participate in the annual Brand or regional conference. The conference program fees and expenses are non-refundable. As of the FDD date, the cost is $2,500 per attendee. The conference may be held at various hotel locations.
This mandatory conference attendance ensures that key personnel stay updated on brand standards, new initiatives, and best practices within the Embassy Suites system. The financial burden of $2,500 per attendee, along with travel expenses, should be factored into the franchisee's annual budget.
Franchisors often mandate training and conference attendance to maintain consistency and quality across the franchise network. While these requirements add to the operational costs, they also provide valuable networking and learning opportunities for franchisees and their staff.