Can Embassy Suites require a franchisee to participate in promotional programs with third-party companies?

According to Embassy Suites's 2025 Franchise Disclosure Document, Embassy Suites may develop promotional programs with third-party companies that feature those companies' branded products or services. Embassy Suites may require or permit a franchisee's hotel to participate in these promotional programs. This means that as an Embassy Suites franchisee, you might be obligated to participate in promotional activities that involve other companies' products or services.

This requirement could involve offering specific products or services from these third-party companies at your hotel, promoting their brands within your hotel, or integrating their offerings into your hotel's services. While participation can potentially increase revenue and attract customers through partnerships, it also means franchisees must adhere to the terms and conditions set by Embassy Suites and the third-party companies. This could impact operational flexibility and require additional training or resources to implement the promotional programs effectively.

It is important for prospective franchisees to understand the scope and nature of these promotional programs, including any associated costs, obligations, and potential benefits. Franchisees should inquire about the types of third-party companies Embassy Suites typically partners with, the duration and frequency of these programs, and the level of participation expected. Understanding these details will help franchisees assess the potential impact on their business and ensure they are prepared to meet the franchisor's requirements.