For Embassy Suites, what is the registration status of the 'TEMPO BY' mark with application number 88728872?

According to Embassy Suites's 2025 Franchise Disclosure Document, the trademark 'TEMPO BY' with application number 88728872 has a registration status of 'Pending'. This means that Embassy Suites has applied to register this trademark, but the registration process is not yet complete. The application is still under review by the relevant trademark authorities.

For a prospective Embassy Suites franchisee, this pending status indicates that while Embassy Suites intends to fully protect the 'TEMPO BY' mark, there is a degree of uncertainty involved. The trademark might face challenges during the registration process, although it is not uncommon for marks to be pending. It is important to note that there is a second 'TEMPO BY' mark with application number 88985397 that is also pending.

It is typical for franchisors to have pending trademarks, especially for newer brands or brand variations. Franchisees should be aware that until a trademark is fully registered, there is a risk that its use could be challenged by another party. However, the fact that Embassy Suites has applied for the trademark demonstrates their intent to protect the brand and its associated marks. Franchisees should stay informed about the status of key trademarks and any potential impact on their business.