What is the registration number for the "EMBASSY SUITES BY HILTON (words)" trademark used by Embassy Suites?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Registration Number | Registration Date |
|---|---|---|
| EMBASSY SUITES BY HILTON (words) | 4463183 | January 7, 2014 |
| EFOREA (word) | 3952726 | April 26, 2011 |
| EFOREA butterfly design | 3952727 | April 26, 2011 |
Source: Item 13 — TRADEMARKS (FDD pages 70–72)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the trademark "EMBASSY SUITES BY HILTON (words)" has been registered with the United States Patent and Trademark Office. The registration number for this trademark is 4463183, and it was officially registered on January 7, 2014. This registration provides Embassy Suites with legal protection and exclusive rights to use this trademark in connection with their franchise system.
In addition to the registered trademark, Embassy Suites also has a pending application for the same trademark. The application number for "EMBASSY SUITES BY HILTON (words)" is 98901461, with an application date of December 13, 2024. This indicates that Embassy Suites is actively working to further protect and reinforce its brand identity through ongoing trademark efforts.
It is important for prospective franchisees to understand the significance of these trademarks. As stated in the FDD, franchisees must operate under and prominently display the Marks in their Hotel. Unauthorized use of the Marks will be an infringement of Embassy Suites' rights and a material breach of the Franchise Agreement. This underscores the importance of adhering to the brand's standards and guidelines regarding trademark usage to avoid legal issues and maintain the integrity of the Embassy Suites brand.