Regarding the Embassy Suites franchise, what is the registration status of the LIVSMART mark with application number 98547660?

According to the 2025 Embassy Suites Franchise Disclosure Document, the trademark LIVSMART, with application number 98547660, has a registration status of "Pending". This means that Embassy Suites has applied to register this trademark, but the registration has not yet been finalized or approved by the relevant trademark authorities as of the FDD date.

For a prospective Embassy Suites franchisee, this information indicates that while Embassy Suites intends to protect the LIVSMART brand through trademark registration, there is no guarantee that the application will be approved. The term "Pending" suggests that the application is still under review and could be subject to potential challenges or modifications during the examination process. It is common for trademark applications to remain in a pending status for a period of time while the trademark office reviews the application and ensures that it does not conflict with existing trademarks.

It's important for potential franchisees to understand that until a trademark is officially registered, there is a risk that the application could be rejected or that the scope of protection could be limited. This could potentially impact the franchisee's ability to fully utilize the LIVSMART mark in their business operations. Prospective franchisees should consult with Embassy Suites about the status of the trademark and any potential risks associated with its use.