How does Embassy Suites recognize revenue from royalty fees?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and, accordingly, ultimate results could differ from those estimates.
Summary of Significant Accounting Policies
Revenue Recognition
Revenues are primarily derived from franchise contracts with third-party hotel owners. Our primary performance obligation in connection with these franchise contracts is related to IP licenses, which grant the right to access our IP, including brand IP, reservations systems and property management systems. This performance obligation is considered to be a series of distinct services transferred over time, for which we receive variable consideration through our franchise royalty fees. While the underlying activities may vary from day to day, the nature of the commitments are the same each day, and the hotel owner can independently benefit from each day's services. We may also receive fixed consideration in connection with other types of fees, which usually represent an insignificant portion of the transaction price. We allocate the variable fees to the distinct services to which they relate by applying the prescribed variable consideration allocation guidance, and we allocate fixed consideration to the related performance obligations based on their estimated standalone selling prices. The terms of the fees earned under the contracts relate to a specific outcome of providing the services (e.g., hotel room sales) to satisfy the performance obligations. Using time as a measure of progress, we recognize fee revenue in the period earned per the terms of the contracts. We do not estimate revenues expected to be recognized related to our unsatisfied performance obligations for our royalty fees since they are considered sales-based royalty fees recognized as hotel room sales occur in exchange for licenses of our IP over the terms of the franchise contracts. We do not typically include extended payment terms in our contracts with customers.
Our revenues consist of the following:
- Franchise royalty fees are generally based on a percentage of the hotel's monthly gross room revenue and, in some cases, may also include a percentage of gross food and beverage revenues and other revenues, as applicable. These fees are typically billed and collected monthly, and revenue is generally recognized as services are provided.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the company primarily generates revenue through franchise contracts with third-party hotel owners. The core performance obligation involves granting access to Embassy Suites' intellectual property, including brand IP, reservation systems, and property management systems. This obligation is viewed as a continuous series of distinct services provided over time, with variable consideration received through franchise royalty fees.
Embassy Suites allocates these variable fees to the specific services they relate to, following prescribed guidelines. The fees earned are tied to specific outcomes, such as hotel room sales, which satisfy the performance obligations. Using time as a measure of progress, Embassy Suites recognizes fee revenue in the period it is earned, according to the terms of the franchise contracts. The company does not estimate revenues expected to be recognized related to unsatisfied performance obligations for royalty fees, as they are considered sales-based and recognized as hotel room sales occur in exchange for licenses of their IP over the terms of the franchise contracts.
Franchise royalty fees are typically based on a percentage of the hotel's monthly gross room revenue and, in some instances, may include a percentage of gross food and beverage revenues and other revenues. These fees are usually billed and collected monthly, with revenue recognized as services are provided. Consideration paid to incentivize hotel owners to enter into franchise agreements is amortized over the life of the contract, including any extension periods at Embassy Suites' sole option, and is recognized as a reduction to franchise royalty fees.