Where does Embassy Suites place most of its advertising?

According to Embassy Suites' 2025 Franchise Disclosure Document, the majority of their advertising efforts are focused on the internet, but they also utilize traditional media channels. This includes platforms such as TV, radio, newspapers, magazines, and direct email campaigns.

For a prospective franchisee, this indicates that Embassy Suites employs a multi-faceted approach to advertising, ensuring brand visibility across various platforms. The emphasis on internet advertising reflects the current trend of consumers using online channels to research and book accommodations. However, the continued use of traditional media suggests that Embassy Suites aims to reach a broad audience, including those who may not be as active online.

It's important to note that as an Embassy Suites franchisee, you will also be required to engage in local and regional advertising efforts as specified in the Manual. These local campaigns must adhere to Embassy Suites' identity and graphic standards, and all advertising materials not previously approved by the franchisor must be submitted for approval before use. This ensures brand consistency across all advertising channels and protects the overall image of the Embassy Suites brand.