How often does Embassy Suites publish a directory of System Hotels?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
During the operation of the franchised business we will:
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- Periodically publish (either in hard copy or electronic form or both) and make available to the traveling public a directory that includes System Hotels, including your Hotel. Additionally, we will include the Hotel, or cause the Hotel to be included, where applicable, in advertising of System Hotels and in international, national and regional marketing programs offered by us, subject to and in accordance with our general practice for System Hotels (Franchise Agreement, Section 4.4)
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- Afford you access to the Reservation Service on the same basis as other System Hotels, as long as you are in full compliance with the obligations set forth in the Franchise Agreement, including all Standards set forth in the Manual. Our Reservation Service
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, Embassy Suites periodically publishes a directory of System Hotels. This directory is made available to the traveling public in either hard copy, electronic form, or both. The directory includes all System Hotels, including the franchisee's hotel. This means that as an Embassy Suites franchisee, your hotel will be listed in a directory that is regularly distributed to potential customers, increasing visibility.
In addition to the directory, Embassy Suites also includes the franchisee's hotel in advertising of System Hotels and in international, national, and regional marketing programs. However, if a franchisee's hotel is in default, Embassy Suites may remove the hotel's listing from any directories and advertising, and may also suspend or remove the hotel from the Reservation Service. This highlights the importance of remaining in full compliance with the Franchise Agreement to maintain these benefits.
Embassy Suites is not required to engage in or maintain any particular advertising program apart from their general obligations to periodically publish and make available a directory of all System Hotels, to include the franchisee's hotel in national or regional group advertising of System Hotels, and to include the franchisee's hotel in international, national, and regional market programs. Most advertising is placed on the internet, as well as in traditional media (such as TV, radio, newspaper, magazine, and direct email).