What was the net value of Embassy Suites' franchise contracts as of December 31, 2023?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
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Hilton Franchise Holding LLC Balance Sheets (in thousands)
| December 31, | |||
|---|---|---|---|
| 2024 | 2023 | ||
| ASSETS | |||
| Current Assets: | |||
| Cash | $ 317 | $ | 5,348 |
| Accounts receivable, net of allowance for credit losses of $10,411 and $7,339 | 135,970 | 127,999 | |
| Due from Hilton affiliates related to franchise deposits | 18,498 | 18,885 | |
| Financing receivables, net of allowance for credit losses of $3,375 and $383 | 11,438 | 19,683 | |
| Other receivables due from Hilton affiliates | 703,943 | 768,478 | |
| Other | 2,346 | 77 | |
| Total current assets | 872,512 | 940,470 | |
| Non-current Assets: | |||
| Franchis |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the net value of franchise contracts as of December 31, 2023, was $238,533. This figure represents the capitalized costs associated with acquiring franchise contracts, less accumulated amortization. These franchise contracts are considered non-current assets on Embassy Suites' balance sheet. The value reflects the future economic benefits that Embassy Suites expects to derive from its franchise agreements.
For a prospective Embassy Suites franchisee, this information provides insight into the financial significance of franchise contracts to the overall health and valuation of the Embassy Suites brand. It demonstrates that franchise contracts are a substantial asset for the company. Understanding how Embassy Suites values and amortizes these contracts can help a franchisee assess the long-term stability and investment potential of the franchise system.
The FDD also details how Embassy Suites accounts for franchise contracts, including the amortization method (straight-line over 10-20 years) and impairment evaluation processes. This accounting transparency can be reassuring for potential franchisees, as it provides a clear picture of how the franchisor manages and protects the value of its franchise network. The acquisition of the Graduate brand franchise contracts in 2024, for approximately $85 million, further illustrates the company's investment in expanding its franchise portfolio.
It's important to note that the value of franchise contracts can fluctuate based on factors such as new acquisitions, amortization, and potential impairments. Monitoring these changes in the financial statements can provide ongoing insights into the financial performance and strategic direction of Embassy Suites. A prospective franchisee should review these figures in the context of the broader financial health of the company, as detailed in the complete financial statements within the FDD.