Can Embassy Suites modify the Chain Code for the brand at any time?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Chain Code" means the code that we use to identify the Brand within our Reservation Service. We may modify, remove, or replace the Chain Code for the Brand at any time in our discretion.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, Embassy Suites has the right to modify, remove, or replace the Chain Code for the brand at any time, at their discretion. The Chain Code is defined as the code that Embassy Suites uses to identify the brand within its Reservation Service.
For a prospective franchisee, this means that the identifier used for Embassy Suites within the Hilton reservation system is subject to change. While the FDD does not elaborate on the reasons for such changes, it is within Embassy Suites's right to do so.
It is important for a potential franchisee to understand that Embassy Suites retains control over the Chain Code and can alter it as needed. While this may not have a direct impact on day-to-day operations, it is a factor to consider in the overall relationship with the franchisor.