What was the median occupancy rate for all New Generation Comparable Embassy Suites hotels in 2023?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Occupancy | 2023 | 2024 |
|---|---|---|
| Average Occupancy of all New Generation Comparable Hotels | 74.4% | 76.9% |
| Median Occupancy of all New Generation Comparable Hotels | 74.1% | 76.6% |
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Average Occupancy | ||
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Median Occupancy |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–92)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the median occupancy rate for all New Generation Comparable Embassy Suites hotels in 2023 was 74.1%. This figure represents the midpoint occupancy rate among a subset of 47 Embassy Suites hotels opened during or after 2015, which are considered the 'New Generation' or prototype hotels.
For a prospective franchisee, this median occupancy rate provides a benchmark for evaluating the potential performance of a new, modern Embassy Suites location. It suggests that half of the New Generation hotels achieved an occupancy rate of at least 74.1% in 2023, while the other half performed below this level. This data point can be useful in developing financial projections and assessing the feasibility of a franchise investment.
It's important to note that the occupancy rate for all New Generation hotels ranged from 49.6% to 95.9% in 2023, indicating a wide range of performance among these hotels. Factors such as location, competition, and management quality can significantly impact a hotel's occupancy rate. Therefore, while the median provides a general indication, individual results may vary considerably. Embassy Suites advises franchisees to consult with professional advisors and conduct a market study to assess the potential occupancy rates for their specific location.