In what manner must an Embassy Suites franchisee advertise and promote the Hotel?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.1.7 advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using our identity and graphics Standards for all System Hotels, at your cost and expense.
You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or
computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them. You will not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, franchisees are required to advertise and promote their hotel on a local and regional basis. This advertising and promotion must be conducted in a first-class, dignified manner, and it must adhere to the identity and graphic standards established for all Embassy Suites hotels within the system. The franchisee bears the costs and expenses associated with these advertising and promotional activities.
Before producing or distributing any advertising or promotional materials that have not been previously approved, franchisees must submit samples to Embassy Suites for approval. This includes materials in digital, electronic, or computerized form, as well as any form of media that currently exists or may be developed in the future. Franchisees are prohibited from using any materials until they receive approval from Embassy Suites. Furthermore, Embassy Suites retains the right to disapprove any advertising or promotional material, even if it was previously approved, and franchisees must immediately discontinue using such materials upon notification of disapproval.
This level of control allows Embassy Suites to maintain brand consistency and quality across all franchise locations. While franchisees have the responsibility for local and regional advertising, Embassy Suites has the final say on the content and presentation of these materials. This ensures that all advertising aligns with the brand's overall image and standards. Prospective franchisees should factor in these requirements and potential costs when evaluating the franchise opportunity.