Who licensed, owned, and operated Embassy Suites hotels in the US between May 1995 and October 2007?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Our immediate predecessor in offering the Embassy Suites Brand in the US was our subsidiary, Embassy Suites Franchise LLC, a Delaware limited liability company formed in September 2007 ("ESF"). ESF offered franchises under the Embassy Suites Brand in the US from October 2007 through March 2015. ESF's predecessor, Promus Hotels, Inc., a Delaware corporation incorporated in May 1995 ("Promus"), licensed, owned and operated Embassy Suites hotels in the US between May 1995 and October 2007, and Promus' predecessors offered franchises under the Embassy Suites Brand in the US from March 1984 through April 1995. All of our predecessors' franchise agreements were assigned to us or our affiliates.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, Promus Hotels, Inc., a Delaware corporation incorporated in May 1995, licensed, owned, and operated Embassy Suites hotels in the US between May 1995 and October 2007. Promus' predecessors offered franchises under the Embassy Suites Brand in the US from March 1984 through April 1995. All of the predecessors' franchise agreements were assigned to Hilton or its affiliates.
This means that if you are considering opening an Embassy Suites franchise, the brand has a long history of operation under various entities. Understanding the lineage of the brand and its previous ownership can provide insight into the evolution of the franchise system and its standards.
Prospective franchisees should note that Hilton became the parent company on January 4, 2017, succeeding Park Hotels & Resorts, Inc. This indicates a significant change in the brand's management and strategic direction, which could impact franchise operations and support.