What information provided to an Embassy Suites franchisee is considered the franchisor's property?

According to the 2025 Embassy Suites Franchise Disclosure Document, "Information" obtained from the franchisee or about the hotel, its guests, or prospective guests is considered the franchisor's property. This includes information gathered under the Franchise Agreement or any related agreements, such as those pertaining to computerized reservation, revenue management, property management, and other systems provided or required by Embassy Suites.

The definition of "Information" is broad, encompassing Operational Information, Proprietary Information, and Personal Information. This means that virtually any data collected by the franchisee related to the hotel's operation or its customers becomes the property of Embassy Suites. This is a common practice in franchising, as it allows the franchisor to maintain consistency and quality across the brand, as well as leverage data for marketing and operational improvements.

For a prospective Embassy Suites franchisee, this means they must be aware that all data collected during the operation of the hotel, including guest information and operational metrics, will be accessible to and owned by the franchisor. This could have implications for data privacy and security, as well as how the franchisee can use this data for their own purposes. It is important for franchisees to understand how Embassy Suites will use this information and what measures are in place to protect it.