What information obtained from an Embassy Suites franchisee becomes the property of Embassy Suites?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
tion with the System in our franchise business.
Your and our obligations to protect your rights to use our copyrights are the same as the obligations for the Marks described in Item 13 of this Disclosure Document.
All information that we provide to you, including but not limited to Personal Information, for your use in connection with operating the Hotel during the Term is our property. You may not use any such information after the Term, except as expressly permitted by us in writing in the Standards or otherwise. All information we obtain from you or about your Hotel or its guests or prospective
guests under the Franchise Agreement or any related agreement (including agreements relating to the computerized reservation, revenue management, property management, and other system(s) we provide or require), or otherwise related to your Hotel ("Information"), and all revenues we derive from the Information will also be our property (except for Information you provide with respect to yourself and any affiliates, including your or your affiliates' respective officers, directors, shareholders, partners or members), which we may use for any reason as we consider necessary or appropriate, in our judgment, including making financial performance representations in our Franchise Disclosure Documents.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 72–74)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, all information obtained from a franchisee or about their hotel, guests, or prospective guests becomes the property of Embassy Suites. This includes information obtained under the Franchise Agreement or any related agreement, such as those relating to computerized reservation, revenue management, and property management systems. All revenues derived from this information also become the property of Embassy Suites.
An exception to this rule is information the franchisee provides about themselves and their affiliates, including officers, directors, shareholders, partners, or members. Embassy Suites retains the right to use this information as they deem necessary or appropriate, including for making financial performance representations in their Franchise Disclosure Documents.
Franchisees may use information acquired from third parties in operating their hotel, such as customer data, at their own risk, both during and after the term of the agreement. However, this excludes any information obtained in connection with guest reservations or any loyalty or frequent guest program operated by Embassy Suites or its affiliates. This stipulation is only applicable to the extent that such use is lawful and only in connection with operating the hotel. This means that franchisees need to be careful about the source and type of data they use, ensuring compliance with privacy laws and the terms of the franchise agreement.