How does Embassy Suites include the Hotel in advertising of System Hotels?

According to Embassy Suites' 2025 Franchise Disclosure Document, the brand will include the franchisee's Hotel in advertising of System Hotels and in international, national, and regional marketing programs. This inclusion will be done in accordance with Embassy Suites' general practice for System Hotels.

Embassy Suites publishes a directory (either in hard copy or electronic form) and makes it available to the traveling public, which includes System Hotels. The franchisee's Monthly Program Fee is used to pay for various programs to benefit the System, including advertising, promotion, publicity, public relations, market research, and other marketing programs. These fees also cover developing and maintaining directories of and Internet sites for System Hotels.

Embassy Suites has the sole right to determine how and when it spends these funds, including sole control over the creative concepts, materials, and media used in the programs, the placement and allocation of advertising, and the selection of promotional programs. The franchisee acknowledges that Monthly Program Fees are intended for the benefit of the System and the Network and will not simply be used to promote or benefit any one Network Hotel or market. Embassy Suites has no obligation in administering any activities paid for with the Monthly Program Fee to make expenditures for the franchisee that are equivalent or proportionate to their payments or to ensure that the Hotel benefits directly or proportionately from such expenditures.

Embassy Suites may create any programs and allocate monies derived from Monthly Program Fees to any regions or localities, as it considers appropriate in its sole business judgment. The aggregate of Monthly Program Fees paid to Embassy Suites by System Hotels does not constitute a trust or "advertising fund," and Embassy Suites is not a fiduciary with respect to the Monthly Program Fees paid by the franchisee and other System Hotels.