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What happens if an Embassy Suites franchisee transfers a controlling equity interest without simultaneously transferring a controlling interest in the [Brand #2] Hotel?

Embassy_Suites Franchise · 2025 FDD

Answer from 2025 FDD Document

  • experience, or the goodwill and reputation of the Brand and/or the Marks;
  • b) any of the Shared Facilities fail to meet System Standards as set forth under the Agreement and/or the [Hotel #2] Agreement;
  • c) either the Agreement or the [Hotel #2] Agreement is terminated for any reason;
  • d) You Transfer a controlling Equity Interest in you, the Hotel Site, or the Agreement, without simultaneously selling, leasing, assigning, or Transferring a controlling Equity Interest in you (or your Affiliate controlling [Hotel #2] Hotel), the [Hotel #2] Hotel Site, or the [Hotel #2] Agreement, to the same transferee or a transferee under common control with such transferee. Any Transfers are subject to the Transfer provisions of the Agreement. Failure to comply with the Transfer provisions is a material breach of the Agreement.

If we withdraw our consent pursuant to this paragraph, to the extent that the Shared Facilities are part of Standards, you shall immediately make arrangements to either procure the Shared Facilities, or to construct comparable facilities and amenities, for the exclusive use of the Hotel. Your failure to procure the Shared Facilities or construct comparable facilities and amenities to meet Standards is deemed to be a default that may result in the termination of the Agreement. If the Shared Facilities are no longer a part of the Hotel, you are responsible for immediately removing any Marks or distinctive System features associated with the Brand from any of the Shared Facilities that are accessible to or visible by Hotel guests, and removing all other indicia that the Hotel had joint possession or use of the Shared Facilities with the [Hotel #2] Hotel.

Source: Item 22 — CONTRACTS (FDD page 97)

What This Means (2025 FDD)

According to the 2025 Embassy Suites Franchise Disclosure Document, if a franchisee transfers a controlling equity interest in the Embassy Suites hotel, site, or agreement without simultaneously transferring a controlling equity interest in the related '[Hotel #2]' hotel, site, or agreement to the same transferee (or a transferee under common control), it is considered a breach of the agreement.

Specifically, the FDD states that if the Embassy Suites franchisee does not transfer the equity interest in the '[Hotel #2]' hotel to the same transferee, the franchisor may withdraw its consent. If consent is withdrawn, and the shared facilities are part of the System Standards, the franchisee must immediately arrange to either procure the shared facilities or construct comparable facilities and amenities for the exclusive use of the Embassy Suites hotel.

Failure to either procure the shared facilities or construct comparable facilities to meet System Standards is considered a default that may result in the termination of the Franchise Agreement. Additionally, if the shared facilities are no longer part of the hotel, the franchisee is responsible for immediately removing any marks or distinctive System features associated with the Embassy Suites brand from any of the shared facilities accessible to or visible by hotel guests, and removing all other indications that the hotel had joint possession or use of the shared facilities with the '[Hotel #2]' hotel. This requirement ensures that the Embassy Suites brand identity is maintained and that guests are not misled about the hotel's amenities and affiliations.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.