From where do Embassy Suites franchisees typically seek customers and business referrals?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Embassy Suites hotels compete in the upper upscale hotel market segment and cater to business travelers, families, vacationers and groups depending on the market and location. The market for your services will depend on your property's location, size and its type of operation, including whether it is a resort, conference center or hotel for frequent business travelers, among other things. Our franchisees seek customers and business referrals from the local community and typically solicit business from conventions, and tour and travel groups, on a regional and national level. If you are operating an eforea spa, you will market your products and services to patrons of the hotel and the local community.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, Embassy Suites franchisees generally seek customers and business referrals from several sources. These include the local community surrounding the hotel, as well as conventions, and tour and travel groups at both regional and national levels. This multi-faceted approach to customer acquisition is common in the hotel franchise industry, as franchisees need to tap into various markets to maintain occupancy and revenue.
For a prospective Embassy Suites franchisee, this means that a significant part of their initial and ongoing efforts will involve marketing and outreach to these different groups. Building relationships within the local community can lead to repeat business and positive word-of-mouth referrals. Actively soliciting business from conventions and tour groups requires a more strategic approach, potentially involving attending industry events, networking with travel planners, and offering group discounts or packages.
If the franchisee operates an eforea spa in conjunction with the hotel, they will also need to market their products and services to both hotel guests and the local community. This dual marketing strategy requires a nuanced approach, as hotel guests may be looking for convenience and relaxation during their stay, while local residents may be seeking a more regular spa experience. Understanding the specific needs and preferences of each group is crucial for effective marketing and business development.
Ultimately, the success of an Embassy Suites franchise depends on the franchisee's ability to effectively reach and attract customers from these various sources. This requires a combination of local engagement, strategic marketing, and a deep understanding of the target market for both the hotel and any associated spa services.