Can franchisees of Embassy Suites brand hotels also obtain eforea spa franchises?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
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We also offer franchises for an eforea spa concept to be located at the hotel, featuring an exclusive menu of treatment journeys and innovative design elements, including unique zones that a spa guest passes through on their treatment journey. If you elect to add an eforea spa to your Hotel, you must sign the Eforea Spa Amendment to Franchise Agreement ("Spa Amendment") in the form attached at Exhibit D-3. The franchisee of the eforea spa must be the franchisee under the Franchise Agreement for operation of the hotel. If you sign the Spa Amendment, the System will include the eforea spa and all of its elements and you must comply with the eforea spa Manual. In that case, references in this Disclosure Document to the Manual will also include the eforea spa Manual. If there is a conflict between the Manual, and the eforea spa Manual, the eforea spa Manual will control. If you are operating a spa under a trademark other than eforea, the System will not include the eforea spa concept, but you still must comply with the System and our requirements related to spas generally, as found in our Manual.
Except for the licenses described above, we, our parents, affiliates and predecessor have not offered licenses or franchises for this or any other type of business.
The Market and Competition
Embassy Suites hotels compete in the upper upscale hotel market segment and cater to business travelers, families, vacationers and groups depending on the market and location. The market for your services will depend on your property's location, size and its type of operation, including whether it is a resort, conference center or hotel for frequent business travelers, among other things. Our franchisees seek customers and business referrals from the local community and typically solicit business from conventions, and tour and travel groups, on a regional and national level. If you are operating an eforea spa, you will market your products and services to patrons of the hotel and the local community.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Embassy Suites FDD, franchisees can add an eforea spa to their hotel. To do so, the franchisee must sign the Eforea Spa Amendment to Franchise Agreement. The franchisee of the eforea spa must be the same franchisee operating the Embassy Suites hotel. If the franchisee chooses to operate a spa under a different trademark other than eforea, the System will not include the eforea spa concept, but the franchisee must still comply with the System and the franchisor's requirements related to spas generally, as found in their Manual.
Embassy Suites also offers eforea spa franchises to franchisees of Tapestry, Curio, DoubleTree, and Hilton brand hotels, as an addendum to the hotel franchise agreement under the disclosure documents for those brands. If operating an eforea spa, the franchisee will compete with other spa concepts, wellness centers, and other parties offering the same or similar services. This includes salons that offer many of the same services and individuals and businesses that provide certain of the services, such as massage therapists.
If an Embassy Suites franchisee decides to add an eforea spa, they must purchase certain products and other items from Hilton Supply Management LLC (HSM) for sale in their spa. The FDD also states that if there is a conflict between the Manual and the eforea spa Manual, the eforea spa Manual will control.