Can an Embassy Suites franchisee use a reservation system other than the Reservation Service for outgoing reservations to other Network Hotels?

According to the 2025 Embassy Suites Franchise Disclosure Document, franchisees are generally required to use the brand's designated Reservation Service for outgoing reservations to other Network Hotels. The FDD states that the only reservation service or system an Embassy Suites franchisee may use for outgoing reservations referred by or from the Hotel to other Network Hotels will be the Reservation Service or other reservation services designated by Embassy Suites. This means franchisees cannot independently choose alternative reservation systems for these types of referrals.

This requirement ensures consistency and quality control within the Embassy Suites network. By using a unified Reservation Service, Embassy Suites aims to streamline the reservation process, maintain brand standards, and facilitate efficient communication between hotels within the system. This also allows Embassy Suites to track reservations and manage inventory effectively across the network.

For a prospective franchisee, this means they must integrate and rely on the Embassy Suites Reservation Service for all outgoing reservations to other Network Hotels. While this may limit flexibility, it also provides access to a well-established system and support network. Franchisees should ensure they understand the costs and functionalities associated with the Reservation Service as part of their due diligence.