Must an Embassy Suites franchisee submit advertising and promotional materials for approval?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or
computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them. You will not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, franchisees are required to submit advertising and promotional materials for approval. Specifically, before producing or distributing any advertising or promotional materials that Embassy Suites has not previously approved, including materials in digital, electronic, or computerized form, franchisees must submit samples for approval. Franchisees cannot use these materials until Embassy Suites approves them.
Furthermore, Embassy Suites retains the right to disapprove any advertising or promotional material, even if it was previously approved, and franchisees must immediately stop using such materials if they are disapproved. This requirement ensures that all advertising and promotional efforts align with Embassy Suites's brand standards and identity.
This provision allows Embassy Suites to maintain consistent brand messaging and quality across all franchise locations. It also protects the brand's image by ensuring that franchisees do not use materials that could be considered inappropriate or that do not meet the brand's standards. For a prospective franchisee, this means they will need to factor in the time and potential costs associated with submitting materials for approval and making revisions as required by Embassy Suites.