Is the Embassy Suites franchisee required to comply with the Brand Standards?

According to the 2025 Embassy Suites Franchise Disclosure Document, the franchisee, referred to as 'Customer' in this context, is required to comply with the Brand Standards. This obligation is explicitly stated in relation to the Customer's cooperation with Hilton Supply Management (HSS) and its affiliates.

This requirement means that an Embassy Suites franchisee must adhere to the specific guidelines, rules, and policies established by the franchisor, Hilton, regarding the operation and presentation of the hotel. These standards typically cover various aspects of the business, including facility appearance, service protocols, marketing, and use of the information systems. Compliance with these standards is crucial for maintaining brand consistency and quality across all Embassy Suites locations.

Furthermore, the FDD specifies that the Customer must maintain records to verify compliance with the agreement, and Hilton has the right to audit the Customer's operations to ensure adherence to the Brand Standards. This includes inspections of the hotel facility, access to employees and contractors, and review of relevant data and records. The franchisee is expected to cooperate with these audits and provide reasonable assistance and access to information. Failure to comply with the Brand Standards can result in penalties or termination of the franchise agreement, as it can damage the image and reputation of the Embassy Suites brand.