What must an Embassy Suites franchisee do with domain names referencing 'eforea' upon termination?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Provision | Section in Franchise Agreement ("FA"), Spa Amendment and HITS Agreement | Summary |
|---|---|---|
| return all copies of the eforea spa Manual, cancel all assumed | ||
| name or equivalent registrations and transfer any domain name | ||
| listings and registrations that contain any reference to the eforea | ||
| name to us, and cease representing yourself or the hotel as then | ||
| or formerly operating an eforea spa. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 77–87)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, upon termination of the Franchise Agreement, a franchisee operating an eforea spa must take specific actions regarding any domain names associated with the 'eforea' name. The franchisee is required to transfer any domain name listings and registrations that contain any reference to the eforea name to Embassy Suites.
This obligation ensures that Embassy Suites maintains control over its brand and online presence, preventing former franchisees from potentially misrepresenting themselves or causing confusion in the marketplace after their franchise agreement ends. This is a standard practice in franchising, as franchisors need to protect their trademarks and brand reputation.
In addition to transferring domain names, the franchisee must also return all copies of the eforea spa Manual, cancel all assumed name or equivalent registrations, and cease representing themselves or the hotel as then or formerly operating an eforea spa. These requirements collectively ensure a clean break between the franchisee and the Embassy Suites brand, safeguarding the integrity and consistency of the brand's image.