What must a franchisee converting an existing hotel do regarding furniture, fixtures, and equipment to meet Embassy Suites brand standards?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
rooms, corridors, all public areas, kitchen equipment, laundry equipment, and telephone systems. If you are converting an existing hotel, your costs will most likely be lower, but you must conform guest rooms, public areas, the exterior, and all other areas to our Brand Standards.
-
- Inventory includes food and beverages and other immediately consumable items such as fuel, soap, cleansing material, matches, stationery and similar items. Operating equipment includes such items as chinaware, glassware, linens, silverware and uniforms.
-
- Signs include freestanding signs and primary identification for the building.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 41–45)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, if you are converting an existing hotel to an Embassy Suites, you must conform guest rooms, public areas, the exterior, and all other areas to their Brand Standards. The cost for furniture, fixtures, and equipment for a new Embassy Suites hotel is estimated to be between $6,000,000 and $9,000,000. This cost covers furniture, fixtures, and equipment for guest rooms, corridors, all public areas, kitchen equipment, laundry equipment, and telephone systems.
For a conversion, the actual renovation costs will vary depending on factors such as the age of the facility, code compliance, performance-based requirements, the use of the existing facility, the condition of the facility, and the state of all accoutrements in relationship to conformance with Embassy Suites Brand Standards. The FDD indicates that costs will most likely be lower when converting an existing hotel, but you are still responsible for conforming to brand standards.
The cost of furniture, fixtures, and equipment depends on the number and type of guest rooms, and the extent of food and beverage service offered, restaurants, lounges, and supporting facilities. The FDD encourages prospective franchisees to independently investigate the cost of all such items before executing the Franchise Agreement, as they will specifically affect your investment.