Must an Embassy Suites franchisee comply with Embassy Suites' standards and policies pertaining to privacy and security of personal information?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You must abide by all applicable laws pertaining to the privacy and security of personal information, including, without limitation, local, regional and national requirements applicable to your Hotel ("Privacy Laws"). In addition, you must comply with our standards and policies pertaining to the privacy and security of personal information, customer relationships and Privacy Laws.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 72–74)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, franchisees must adhere to all relevant privacy and security laws concerning personal information. This includes compliance with local, regional, and national requirements applicable to their hotel.
In addition to legal requirements, Embassy Suites franchisees must also comply with Embassy Suites' specific standards and policies related to the privacy and security of personal information, customer relationships, and Privacy Laws. This means franchisees must implement and maintain practices that align with Embassy Suites' guidelines for handling sensitive data and customer interactions.
This requirement ensures that all Embassy Suites locations maintain consistent standards for data protection and customer privacy, which is crucial for maintaining brand reputation and customer trust. Failure to comply with these standards could result in penalties or termination of the franchise agreement.