As an Embassy Suites franchisee, am I required to adhere to specific standards?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We license the Embassy Suites Hotel system ("System") which consists of the elements, including know-how, we periodically designate to identify hotels operating worldwide under the Brand. The System currently includes the Brand and the Marks; access to the Reservation Service; advertising, publicity and other marketing programs and materials; training programs and materials, standards, specifications and policies for construction, furnishing, operation,
appearance and service of the hotel, and other elements we refer to in the Franchise Agreement, in the Manual or in other communications to you, and programs for our inspecting your Hotel and consulting with you. We may add elements to the System or modify, alter or delete elements of the System.
We franchise the non-exclusive right to use the System in the operation of your Hotel, under the Brand, at a specified location. You must follow the high standards we have established as the essence of the System. You will be required to make future investments.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, franchisees must adhere to the standards established by Embassy Suites. The Embassy Suites hotel system consists of elements that identify hotels operating under the brand, including the brand name and associated marks, access to the Reservation Service, marketing programs, training materials, and standards for construction, operation, appearance, and service.
As an Embassy Suites franchisee, you are granted the non-exclusive right to use the Embassy Suites system in the operation of your hotel at a specified location. The FDD states that franchisees must follow the high standards established by Embassy Suites. These standards are considered the essence of the Embassy Suites system.
Embassy Suites retains the right to add to, modify, alter, or delete elements of the system. As a franchisee, you are required to make future investments to keep the hotel compliant with any changes to the Embassy Suites system. This ensures that all Embassy Suites hotels maintain a consistent brand identity and quality of service.