For an Embassy Suites franchise, from whom must I purchase exterior signage?

According to Embassy Suites's 2025 Franchise Disclosure Document, franchisees are required to purchase exterior signage from a vendor currently licensed by Embassy Suites. The FDD specifies that franchisees must install, display, and maintain signage that displays the Embassy Suites brand name and other distinguishing characteristics, adhering to the plans, specifications, and standards established by Embassy Suites for System Hotels.

The cost for signage is estimated to range from $27,500 to $110,000, as detailed in Item 7. This amount covers installation, freight, foundation, and wiring. Prospective franchisees should contact Embassy Suites directly for a current list of approved vendors to ensure compliance with brand standards and to obtain the most up-to-date information on approved suppliers.

This requirement ensures brand consistency across all Embassy Suites locations, maintaining a uniform appearance that customers recognize and trust. While this limits the franchisee's choice of vendors, it helps uphold the brand's image and quality standards. It is important for potential franchisees to factor in these costs and vendor restrictions when evaluating the overall investment and operational requirements of an Embassy Suites franchise.