Where can I find the specific brand name for my Embassy Suites franchise?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
The following capitalized terms will have the meanings set forth after each term:
- "Affiliate" means any natural person or firm, corporation, partnership, limited liability company, association, trust or other entity which, directly or indirectly, Controls, is Controlled by, or is under common Control with, the subject entity.
- "Agreement" means this Franchise Agreement, including any exhibits, attachments and addenda.
- "Anti-Corruption Laws" means all applicable anti-corruption, anti-bribery, anti-money laundering, books and records, and internal controls laws.
- "Brand" means the brand name set forth in the Addendum.
- "Chain Code" means the code that we use to identify the Brand within our Reservation Service. We may modify, remove, or replace the Chain Code for the Brand at any time in our discretion.
- "Change of Ownership Application" means the application that is submitted to us by you or the Transferee for a new franchise agreement in connection with a Change of Ownership Transfer.
- "Change of Ownership Transfer" means any proposed Transfer that results in a change of Control of Franchisee, the Hotel, or the Hotel Site and is not otherwise permitted by this Agreement, all as set out in Subsection 12.2.2.
- "Competing Brand" means a hotel brand or trade name that, in our sole business judgment, competes with the System, or any System Hotel or Network Hotel.
- "Competitor" means any individual or entity that, at any time during the Term, whether directly or through an Affiliate, owns in whole or in part, or is the licensor or franchisor of a Competing Brand, irrespective of the number of hotels owned, licensed or franchised under such Competing Brand name. A Competitor does not include an individual or entity that: (i) is a franchisee of a Competing Brand; (ii) manages a Competing Brand hotel, so long as the individual or entity is not the exclusive manager of the Competing Brand; or (iii) owns a minority interest in a Competing Brand, so long as neither that individual or entity nor any of its Affiliates is an officer, director, or employee of the Competing Brand, provides services (including as a consultant) to the Competing Brand, or exercises, or has the right to exercise, Control over the business decisions of the Competing Brand.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites FDD, the specific brand name for your franchise can be found in the Addendum to the franchise agreement. The FDD defines the term "Brand" as the brand name set forth in this Addendum. This Addendum is a crucial part of the franchise agreement as it specifies the exact brand under which the hotel will operate.
Item 22 of the FDD provides several examples of brand names for different Hilton chains, such as "Embassy Suites," "Embassy Suites by Hilton," and "DoubleTree by Hilton." Each of these names is used to identify a specific chain of hotels operated under the same Chain Code and Standards. The FDD emphasizes that the Brand does not refer to Hilton Worldwide, its Affiliates, or any other brands that include the words "Embassy," "Suites," or "Hilton" as part of their brand name, unless specifically designated.
Prospective franchisees should carefully review the Addendum to their franchise agreement to confirm the precise brand name under which their Embassy Suites hotel will operate. This is important for ensuring compliance with the franchise agreement and for accurately representing the hotel's brand to the public. Understanding the defined "Brand" is essential for adhering to the standards and codes associated with that specific Embassy Suites chain.