What is the definition of 'Network' in the Embassy Suites FDD?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not engage, directly or indirectly, in any cross-marketing or cross-promotion of your Hotel with any other hotel, motel or related business without our prior written consent, except for System Hotels and Network Hotels. You also may not utilize a list of customers (whether acquired before or during the term of your franchise) without our prior approval. The term "System Hotels" means hotels operating under the System using the Brand name and the Standards. The term "Network" means the elements, including know-how, that we or our Affiliates designate to distinguish the hotels, inns, conference centers, timeshare or residential properties and other hospitality-related businesses that Hilton Worldwide and its subsidiaries own, control, license, lease, operate or manage now or in the future. The term "Network Hotel" means any hotel, inn, conference center, timeshare or residential property or other hospitality-related business within the Network.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, the term 'Network' refers to the elements, including know-how, that Hilton Worldwide and its subsidiaries designate to distinguish their hotels, inns, conference centers, timeshare or residential properties, and other hospitality-related businesses. This includes properties that Hilton Worldwide and its subsidiaries own, control, license, lease, operate, or manage, both now and in the future.
For a prospective Embassy Suites franchisee, understanding the 'Network' is important because it defines the scope of properties and businesses with which the franchisee may be connected or required to interact. The franchisee may be required to refer guests and customers to Network Hotels, and display promotional materials for Network Hotels on the premises.
Furthermore, franchisees are restricted from cross-marketing or cross-promoting their hotel with any other hotel, motel, or related business without prior written consent from Embassy Suites, except for System Hotels and Network Hotels. This highlights the importance of adhering to the franchisor's guidelines regarding affiliated properties and marketing activities within the defined network.