Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Hilton Garden Inn'?

According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of the 'Brand' for Embassy Suites does not include hotels that are part of the 'Hilton Garden Inn' chain. The FDD specifies that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards and clarifies that the Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.

This distinction is important for prospective franchisees as it clarifies the scope of the Embassy Suites franchise system. It ensures that franchisees understand that their rights and obligations are specific to the Embassy Suites brand and do not extend to other Hilton brands, even those that may share similar characteristics or be under the same parent company. This definition helps to avoid confusion and ensures that franchisees focus on the standards and requirements specific to the Embassy Suites brand.

Furthermore, the FDD provides definitions for various other Hilton brands, such as Hilton Garden Inn, Home2 Suites by Hilton, and Homewood Suites by Hilton, each with its own distinct Chain Code and Standards. This reinforces the idea that each brand operates independently, even though they are part of the broader Hilton network. For a potential Embassy Suites franchisee, this means focusing on the specific operational and marketing strategies tailored to the Embassy Suites brand to maintain its unique identity and service standards.