Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Hampton Inn & Suites by Hilton'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
d to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name.
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the definition of the 'Brand' for Embassy Suites hotels does not include hotels operating under the 'Hampton Inn & Suites by Hilton' name. The FDD specifies that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards as Embassy Suites.
The document explicitly states that the Brand does not include Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name. This clarifies that while Embassy Suites is part of the Hilton family, it is a distinct brand with its own standards and chain code.
For a prospective franchisee, this distinction is important because it means that the standards, requirements, and systems for operating an Embassy Suites hotel are specific to that brand and not interchangeable with those of other Hilton brands like Hampton Inn & Suites. This ensures brand consistency and quality across all Embassy Suites locations.