Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Hampton Inn by Hilton'?

According to Embassy Suites's 2025 Franchise Disclosure Document, the definition of 'Brand' for Embassy Suites does not include hotels that are part of the 'Hampton Inn by Hilton' chain. The FDD specifies that each hotel brand within the Hilton portfolio is considered a distinct brand. The 'Embassy Suites' brand is specifically used to identify hotels operated under the same Chain Code and Standards, and it explicitly excludes other brands, product lines, or chains of hotels, even those that include the words 'Embassy,' 'Suites,' or 'Hilton' in their name.

This distinction is important for prospective franchisees as it clarifies the scope of the franchise agreement. Franchisees are only granted rights to operate under the 'Embassy Suites' brand and are not authorized to operate other Hilton brands under the same agreement. This delineation ensures that each brand maintains its unique identity, standards, and customer expectations.

For a potential Embassy Suites franchisee, this means focusing solely on the Embassy Suites model and its specific requirements. It also implies that if a franchisee were interested in operating a Hampton Inn by Hilton, a separate franchise agreement would be necessary. This clear separation of brands helps to avoid confusion and ensures that each property adheres to the standards and expectations associated with its particular brand.