Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Graduate by Hilton'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Embassy Suites, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Embassy Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and
Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Graduate by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Graduate" or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of the 'Brand' for Embassy Suites does not include hotels that are part of the 'Graduate by Hilton' chain. The FDD specifies that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards and clarifies that the Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Similarly, the FDD defines 'Graduate by Hilton' as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Graduate" or "Hilton" as any part of their brand name.
This distinction is important for prospective franchisees as it clarifies the scope of the Embassy Suites franchise agreement and ensures that franchisees are not inadvertently bound by terms or conditions applicable to other Hilton brands. It also highlights that each Hilton brand operates independently with its own set of standards and chain codes, which can affect various aspects of hotel operations, marketing, and customer service.