Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'DoubleTree Suites by Hilton'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
d to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name.
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites FDD, the definition of 'Brand' for Embassy Suites does not include hotels that are 'DoubleTree Suites by Hilton'. The FDD specifies that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards and clarifies that the Brand does not include Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words 'Embassy,' 'Suites,' or 'Hilton' as any part of their brand name.
Similarly, the FDD defines 'DoubleTree Suites by Hilton' as that name used to identify its chain of hotels operated under the same Chain Code and Standards. It explicitly states that the 'DoubleTree Suites by Hilton' brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words 'DoubleTree,' 'Suites,' or 'Hilton' as part of their brand name.
This distinction is important for prospective franchisees as it clarifies that each brand operates independently, even though they may be under the umbrella of Hilton Worldwide. Franchisees should be aware of these specific brand definitions as they relate to contractual obligations, standards, and competitive restrictions outlined in the Franchise Agreement.