Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'DoubleTree by Hilton'?

According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of the 'Brand' for Embassy Suites does not include hotels that are part of the 'DoubleTree by Hilton' brand. The FDD specifies that each brand name identifies a distinct chain of hotels operated under its own Chain Code and Standards. The definition of each 'Brand' does not include Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include specific words as part of their brand name. For 'Embassy Suites', this includes the words "Embassy," "Suites," or "Hilton". For 'DoubleTree by Hilton', this includes the words "DoubleTree" or "Hilton".

This distinction is important for prospective franchisees as it clarifies that the rights and standards associated with an Embassy Suites franchise are specific to that brand and do not extend to other Hilton brands like DoubleTree. This delineation ensures that each brand maintains its unique identity and operational standards. Franchisees can expect that the System, which includes the Brand, Marks, Trade Name, and Standards, is tailored specifically for Embassy Suites hotels.

The FDD's detailed definitions of each brand help avoid confusion and set clear expectations for franchisees. By explicitly stating what each brand does not include, Embassy Suites ensures that franchisees understand the scope of their franchise agreement and the specific brand they are investing in. This level of clarity is typical in franchise agreements to protect both the franchisor and the franchisee by defining the boundaries of the franchise system.