Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Curio Collection by Hilton'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 22: CONTRACTS]
Embassy Suites, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Embassy Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and
Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
[Item 22: CONTRACTS]
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of the 'Brand' for Embassy Suites specifically excludes other Hilton brands. The document states that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards and clarifies that the 'Brand' does not include Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Similarly, the FDD defines the 'Curio Collection by Hilton' brand and states that this brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
Therefore, based on these definitions, an Embassy Suites franchise does not include hotels operating under the 'Curio Collection by Hilton' brand. Each brand is considered a separate and distinct entity within the Hilton portfolio, with its own set of standards and chain codes.