Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Conrad'?

According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of 'Brand' for Embassy Suites hotels does not include hotels operating under the 'Conrad' brand. The FDD specifies that each brand name identifies a distinct chain of hotels operated under its own Chain Code and Standards. The definition of the 'Conrad' brand specifically excludes Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name. Similarly, the definition of 'Embassy Suites' excludes Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.

This distinction is important for prospective franchisees because it clarifies that each Hilton brand operates independently, with its own set of standards and chain codes. This means that an Embassy Suites franchisee will be part of a specific system designed for Embassy Suites hotels, and will not be directly affected by the standards or operations of other Hilton brands like Conrad. This delineation helps maintain brand consistency and allows each brand to cater to its specific target market.

For a potential Embassy Suites franchisee, this information highlights the importance of focusing on the specific requirements and standards of the Embassy Suites brand. It also suggests that the franchisee should direct their inquiries and concerns specifically to the Embassy Suites franchising team, rather than assuming that information or support for other Hilton brands will be relevant or applicable to their Embassy Suites franchise.