Does the definition of 'Brand' for Embassy Suites include hotels that are in the 'Canopy by Hilton'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
d to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name.
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites FDD, the definition of the 'Brand' for Embassy Suites does not include hotels that are part of 'Canopy by Hilton'. The FDD specifies that the 'Brand' refers to the chain of hotels operated under the same Chain Code and Standards and clarifies that the Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Similarly, the 'Brand' definition for 'Canopy by Hilton' specifies that it does not include Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Canopy" or "Hilton" as any part of their brand name. This distinction is important for franchisees as it clarifies that each brand within the Hilton portfolio operates independently with its own set of standards and chain codes.
This separation ensures that Embassy Suites franchisees are not directly impacted by the performance, standards, or potential liabilities of other Hilton brands like Canopy. It also means that marketing, training, and operational support are specific to the Embassy Suites brand, allowing franchisees to focus on the unique aspects of their business. Prospective franchisees should be aware of these distinctions to fully understand the scope and limitations of their franchise agreement.