Does the definition of 'Brand' for Embassy Suites include hotels that are branded as 'Hilton Garden Inn'?

According to Embassy Suites's 2025 Franchise Disclosure Document, the term 'Brand' for Embassy Suites does not include hotels branded as 'Hilton Garden Inn'. The FDD explicitly defines 'Embassy Suites' and 'Hilton Garden Inn' as separate and distinct brands, each identified by its own Chain Code and Standards. The definition of each brand specifies that it does not encompass Hilton Worldwide, its Affiliates, or any other brands that include the brand's name as part of their brand name. Therefore, 'Embassy Suites' and 'Hilton Garden Inn' are treated as different entities within the Hilton portfolio.

This distinction is important for prospective franchisees because it clarifies the scope of the franchise agreement. An Embassy Suites franchisee is specifically investing in and operating under the Embassy Suites brand, with its unique standards and chain code. The agreement does not grant any rights or impose any obligations related to other Hilton brands like Hilton Garden Inn. This delineation helps to avoid confusion and ensures that franchisees focus on the specific requirements and expectations of their chosen brand.

For a potential Embassy Suites franchisee, this clear separation of brands has several implications. It means that the franchisee's performance will be evaluated based on Embassy Suites' standards and metrics, not those of Hilton Garden Inn or any other Hilton brand. It also means that the franchisee will receive support and training specific to the Embassy Suites brand. Furthermore, any competitive restrictions or market protections granted in the franchise agreement will likely be defined in relation to the Embassy Suites brand, not the broader Hilton portfolio. Therefore, understanding this distinction is crucial for assessing the potential risks and rewards of investing in an Embassy Suites franchise.