Does the definition of 'Brand' for Embassy Suites include hotels that are branded as 'Canopy'?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
d to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name.
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
DoubleTree by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "DoubleTree" or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, the definition of 'Brand' for Embassy Suites hotels does not include hotels branded as 'Canopy'. The FDD defines 'Brand' specifically for various hotel chains, and each definition explicitly excludes other brands, even those affiliated with Hilton Worldwide.
Specifically, the document defines 'Embassy Suites' as the chain of hotels operated under the same Chain Code and Standards, clarifying that the 'Brand' does not encompass Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words 'Embassy,' 'Suites,' or 'Hilton' as part of their brand name. Similarly, the FDD defines 'Canopy' and 'Canopy by Hilton' as separate brands, each excluding Hilton Worldwide, its Affiliates, and other brands that include 'Canopy' or 'Hilton' in their names.
This distinction is important for prospective franchisees as it clarifies the scope of rights and obligations under the franchise agreement. An Embassy Suites franchisee is granted rights and is bound by obligations specific to the Embassy Suites brand, and these do not extend to other Hilton brands like Canopy. This delineation ensures that each brand maintains its unique identity and operational standards, preventing any overlap or confusion in the market.