On what date was the "EMBASSY SUITES STYLIZED E (logo)" trademark registered?

According to Embassy Suites's 2025 Franchise Disclosure Document, the "EMBASSY SUITES STYLIZED E (logo)" trademark was registered on May 5, 1992. The trademark is registered under registration number 1685712. This registration provides Embassy Suites with legal protection for its logo, preventing unauthorized use by other entities.

Having a registered trademark is a crucial aspect of franchising, as it protects the brand's identity and reputation. For a prospective franchisee, this means they are licensing a brand with established and legally defended trademarks. This reduces the risk of legal challenges related to brand identity and ensures consistency across all franchised locations.

The FDD also lists other trademarks owned by HIH, an affiliate of Embassy Suites, including "EMBASSY SUITES (words)" and "EMBASSY SUITES BY HILTON (words)". These marks are also registered with the United States Patent and Trademark Office. The franchisor also states that they do not have federal registration for the principal trademark "Embassy", which means that it does not have as many legal benefits and rights as a federally registered trademark. If their right to use this Mark is challenged, the franchisee may have to change to alternative trademark, which may increase expenses.

Prospective franchisees should be aware of the importance of adhering to the franchisor's guidelines for trademark usage, as unauthorized use can lead to a material breach of the franchise agreement. It is also important to note that Embassy Suites has the right to control any administrative proceedings or litigation involving a Mark licensed by them to the franchisee.