For a Conversion or Re-licensing situation, how are the deadlines for commencing and completing upgrades for an Embassy Suites hotel determined?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
In Conversion, Re-licensing or Change of Ownership situations, you may be required to upgrade the property to meet our standards. We will establish a deadline by which you must begin the work on a project-by-project basis. Generally, the deadline is the date you close on the purchase of your Hotel. Generally, you must complete the upgrades for Change of Ownership situations within the timeframes we establish in the PIP. In Conversion and Re-licensing situations, we determine the commencement and completion deadlines according to your PIP.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the deadlines for commencing and completing upgrades in Conversion and Re-licensing situations are determined according to the specific Property Improvement Plan (PIP) for the hotel. This means that Embassy Suites assesses each property individually to determine the scope and timeline for required upgrades to meet brand standards.
For a Change of Ownership situation, Embassy Suites generally establishes upgrade completion timeframes within the PIP. However, for Conversions and Re-licensing, the commencement and completion deadlines are specifically tied to the franchisee's individual PIP. This implies that the required upgrades and their associated deadlines can vary significantly depending on the existing condition of the property and the extent of changes needed to align with Embassy Suites' brand standards.
Prospective franchisees considering a Conversion or Re-licensing should carefully review the PIP to fully understand the upgrade requirements and associated costs. The PIP will outline the specific projects that must be completed, along with the deadlines for starting and finishing the work. Understanding these deadlines is crucial for budgeting and planning the transition to an Embassy Suites franchise.