For an Embassy Suites Conversion project, when must renovation work begin?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- For a New Development, you must start construction within 16 months after the date we approve your Application. For a Conversion, Re-Licensing, Change of Ownership, or room addition project, you must start the renovation work by the date we have agreed to in the Franchise Agreement or PIP, which is set on a project-by-project basis. For all projects (including New Development, Conversion, Re-Licensing, Change of Ownership, or room addition project), you must complete the construction or renovation work by the date we have agreed to in the Franchise Agreement or PIP, which is set on a project-by-project basis. If you wish to request an extension of any start date or completion date for your project, you must submit a written request
before that date occurs. If we approve your request, you must pay the extension fee and we will set new project start and completion dates accordingly.
However, in New Development or Conversion projects the start date and completion date will be extended by 30 days on a rolling basis automatically without a fee unless we provide at least 60 days' notice to you that these automatic extensions will end. At that point, if you wish to request any further extension, you must submit a written request before the relevant date occurs. If we approve your request, you must pay the extension fee and we will set new project start and completion dates accordingly. These automatic extensions will not apply to any Relicensing, Change of Ownership, or room addition projects.
Source: Item 5 — INITIAL FEES (FDD pages 22–27)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the start date for renovation work on a conversion project is determined on a project-by-project basis. Specifically, the renovation work must begin by the date agreed upon in the Franchise Agreement or Property Improvement Plan (PIP).
This means that prospective Embassy Suites franchisees undertaking a conversion project need to carefully review their Franchise Agreement and PIP to understand the specific deadlines for commencing renovation. The start date is not fixed but is negotiated and set individually for each project.
Embassy Suites offers a 30-day rolling extension to the start date and completion date automatically without a fee unless they provide at least 60 days' notice to you that these automatic extensions will end. After that point, if you wish to request any further extension, you must submit a written request before the relevant date occurs and pay the extension fee if Embassy Suites approves the request. It is crucial for franchisees to proactively manage their project timelines and communicate with Embassy Suites if they anticipate any delays, as extensions are subject to approval and may involve additional fees.